Founded in 1954 and known as "the voice of the cedar industry"-the WRCLA operates customer service programs throughout the United States and Canada to support its members' cedar products with information, education and quality standards.

In addition to its Vancouver headquarters, the WRCLA has field offices in Washington and New York where cedar specialists offer a Super Cedar Advisory Service for specifiers, builders and other cedar consumers. When customers have a question about cedar, the answer is just a phone call away.

WRCLA activities are funded by its member mills, which have an annual production of nearly 1 billion board feet and account for more than 65% of all the cedar produced in the world.

Over the years the WRCLA has strived to make its cedar as user friendly as possible by producing quality products to uniform standards and by providing the construction industry with the information it needs on WRCLA cedar products, their specification and proper use.

WRCLA activities also include programs on product quality and standards as well as research and new product development. The association sits on a number of code and standard committees and works closely with the Forest Products Research Laboratory in Madison Wisconsin and the Forintek Corporation, an industry research facility in Vancouver, BC.